Puma is the latest in a growing list of top brands to purchase a decentralized URL and reveal their non-fungible token, or NFT, by changing their Twitter handle (NYSE:) to Puma.eth. The German sportswear brand has registered the domain name with the Name Service, or ENS.
Other large companies with .ETH domains include Budweiser, the subsidiary of Anheuser-Busch InBev, which bought Beer.eth through ENS on OpenSea for 30 ETH Last year. And when fast food chain White Castle registered whitecastleofficial.eth, former director of operations of the ENS same tweeted on his excitement.
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